Growing the freshest and most flavorful berries means taking a more thoughtful approach.
(Psst... we never, ever use glyphosates.)
Every Fruitist berry has a story. It begins long before harvest, shaped by the right climate, thoughtful farming, and thousands of decisions made along the way.
The journey starts on farms we proudly operate.
Because we oversee the journey from seedling to shipment, we can make informed decisions at every stage, helping us grow blueberries that are consistently fresh, flavorful, and worthy of the Fruitist name.
When you care for every step, you can taste the difference.
Managing and overseeing the journey gives us greater visibility and accountability, from how our berries are grown to how they reach you.
- Quality Focused
Clear standards guide every stage of the journey.
- Carefully Tested
Sampling and testing throughout the growing and harvesting process help us maintain our standards from field to pack.
- Nature-Inspired Growing
We prioritize natural approaches to support our plants and farms.
- Consistently Delicious
Oversight across our farms helps us deliver the dependable eating experience we want Fruitist to be known for.
- Traceable
Our berries can be followed through each step of the supply chain.
- Thoughtful Practices
We continually look for better, more considered ways to grow, harvest, and handle our fruit.
Working with nature, not against it.
Operating our farms allows us to make decisions that support healthy plants, thoughtful growing practices, and exceptional blueberries from the very beginning.
Quality isn’t checked once. It’s considered every step of the way.
From the first field sample to the final shipment, our approach is guided by science, experience, and a commitment to delivering berries we are proud to share.
Before Harvest
Before picking begins, our berries are sampled and tested to confirm they meet our standards. Harvest begins once required results are reviewed and approved.
During Harvest
Sampling continues throughout harvest, with additional testing conducted based on established protocols and field conditions.
Independent Lab Analysis
Samples are reviewed by independent laboratories, with results shared with the teams responsible for managing each stage of the process.
Informed Field Decisions
Our testing approach allows our teams to respond to the conditions and needs of each crop throughout the growing season.
Thoughtful standards from the start.
Our growing practices are guided by clearly defined standards for how our blueberries are grown and cared for.
Fruitist does not use glyphosate or crop-protection products prohibited by applicable regulations in our blueberry production.
Picked with care. Packed for freshness.
Once harvested, our berries are handled, cooled, and packed to help preserve the flavor, texture, and freshness developed in the field.
Careful Handling
Our berries are handled with care to help maintain their natural bloom and delicate texture.
Rapid Cooling
Cooling begins soon after harvest to help maintain freshness.
Thoughtful Packing
Our packaging and packing processes are designed to help maintain berry quality throughout the journey.
Freshness doesn’t stop at the farm.
We carefully manage the journey from our farms to stores around the world, maintaining visibility throughout the supply chain.
Temperature Managed
Temperature is managed throughout transit to help maintain freshness and quality.
Traceable Throughout the Journey
Our traceability systems allow us to follow our berries through the supply chain.
Carefully Delivered
Every shipment is managed with attention to maintaining the quality and freshness developed on the farm.
Every decision leads to fresher and more flavorful berry.
From the moment a seedling takes root to the moment you enjoy your first bite, every step is guided by one goal: delivering blueberries that are famously fresh, flavorful, and worthy of the Fruitist name.
Thoughtfully grown. Carefully handled. Made to be enjoyed.
Want to learn more?
We believe that you have a right to know where your berries come from, how they're grown, and what goes into protecting them.
Here are a few commonly asked questions.
How do you minimize pesticide use?
We start with Integrated Pest Management (IPM), an approach that prioritizes ecological solutions over chemical use, reducing the need for pesticide intervention. Where we can, we use biological alternatives instead of synthetic pesticides.
What standards do your berries have to meet?
The strictest ones that apply anywhere we sell. We operate in markets around the world, and we test to meet the requirements of every one of them. Not the most lenient standard available to us. The most restrictive. If a field can't clear that bar, it doesn't move forward.
How often do you test?
At the start of each harvest, we generally test once a week per lot. The question we ask isn't "have we met the minimum?" It's "is this field clean?" We test as much as we need.
Are your labs independent?
Yes. Every sample goes to an independent laboratory, not an internal one. Results come from outside, we review them on receipt, and every decision about whether a field can proceed is based on what those results say.
How do you decide what's allowed on your farms?
Every crop protection product goes through a review before it's ever used. We validate residue limits for each active ingredient, confirm the product is registered and approved in the country where it's being applied, and evaluate how long residue levels take to fall after application.